# identity.md

## Organization Overview
- **Company Name:** Hair Choice
- **Mission:** To provide luxury clip-in, tape, and flat weft hair extensions, offering a wide range of shades and convenient delivery options for customers and salons.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Began in a Liverpool salon; founded in Liverpool, UK.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.

## Operations & Structure
- **Business Model and Operational Approach:** Hair Choice manufactures and sells luxury clip-in, tape, and weft hair extensions directly to consumers through its online platform and a physical shop. The company also offers trade accounts for salons, featuring over 20 shades, next-day UK delivery, and flexible payment options.
- **Location(s) and Geographic Presence:** Headquartered in Liverpool, UK, with a physical shop located on Walton Road. The company provides next-day delivery services across the UK.
- **Key Partnerships and Affiliations:** Key payment partners include Klarna and Clearpay.